Noir Nooga was an idea and concept that started from scratch. With any new brand the difficutlty comes in telling your brand story, finding your audience and reaching that audience.
Initially began with the value proposition and designing the marketing message, mission statement, and vision statement. Knowing the difference between the three is to know how your business can succeed and how it could fail. Through meetings and worksheets, we were able to develop marketing material and social media campaigns.
The approach was to be the “first to market.” This is approach can be risky if there is no legitimate market but through tedious research the strategy was a success. We helped develop a revolving door for both customers and businesses to benefit from the services of Noir Nooga. We saw the need and realized we would connect small affluent communities with other small affluent communities and businesses to help further economic growth.
The process began with the value proposition and from there the entire business and its messaging began to unfold.
Noir Nooga is growing on in their target market community and have a strong online presence.